Dear colleagues,

Editor's note: This blog was written by My Social Practice Chief Marketing Officer Adrian Lefler as part of a series of practice management guest posts. Google Maps gets a massive amount of eyeballs in search results. Just think about your search habits when looking for a local business. How often do you find what you're looking for on the map? Or how often do you use the Google Maps app on your phone to find a local business?

Editor's note: This blog was written by Ultradent President & CEO Dirk Jeffs as part of the From the Desk of Dirk Jeffs series. I still remember my first real watch. By today’s standards, it wasn’t super luxurious, but I knew my parents sacrificed to give it to me for my high school graduation, and it meant a lot. A couple of years later, it was stolen while I was travelling, and honestly, it felt like a piece of me went with it. Not only did I admire its craftsmanship and sentimental value, but I also treasured what it symbolized: the value of time.

Editor’s Note: This blog was written by Mark Pettit, DDS. Dr. Pettit practices in Salt Lake City, Utah, while also working in Ultradent’s Clinical Department. Just the other day, a woman came into my Salt Lake City, Utah, office wanting to whiten her teeth. She had an older, dark, unesthetic PFM crown in the front of her smile. Her sister was getting married in a few weeks and she wanted to whiten her teeth prior to the big day so she could feel confident in photos. We whitened her teeth (which turned out great), but the dark PFM crown looked even darker now and was a big distraction.

Editor’s note: This blog was originally published by Dental Product Shopper on April 25, 2022. Read the original version here. When Ultradent first introduced the Gemini™ 810 + 980 Diode Laser in 2015, the ground under the dentistry world noticeably shifted. As the world’s first-ever dual-wavelength soft tissue diode laser, it was a game changer for dentists and their workflows. Now, get set for another game changer with the newly released Gemini EVO™, an innovative laser that follows in the footsteps of the original Gemini but is packed with new features, including a user-friendly Dashboard, built-in Wi-Fi connectivity, and 100-watt peak power—a significant increase over the 20-watt peak power of the Gemini 810 + 980.

Editor's note: This blog was written by Ultradent President & CEO Dirk Jeffs as part of the From the Desk of Dirk Jeffs series. I was a little starstruck, finding myself seated right next to Peter Schutz, former president and CEO of Porsche. Ultradent founder, Dr. Dan Fischer had recently attended a CEO peer group where Peter spoke about his now-famous “hire character, train skill” philosophy. If you know Dan, it shouldn’t be hard to imagine him greeting Peter with a vigorous handshake and immediately inviting him to visit our headquarters in Utah. Also, if you know Dan's charm, it shouldn’t be hard to imagine that Peter agreed. A few of Ultradent’s leaders were arranged around a table in the Wasatch conference room, excited and eager to learn from this renowned business leader who had transformed an iconic brand. It felt like we were hitting the big time.

Ultradent stands united with our friends in Ukraine in the face of aggression and tyranny. Amidst unimaginable turmoil, hundreds of thousands of Ukrainians are being forced to flee their homes to neighboring countries. They need our help. To assist, Ultradent is donating 10% of our U.S. sales on Thursday, March 3, to USA for UNHCR.

Editor's note: This blog was written by Ultradent President & CEO Dirk Jeffs as part of the From the Desk of Dirk Jeffs series. It felt like a sucker punch, reading the findings of the independent report several years ago. Laser teeth whitening was all the rage and Ultradent had found a way to participate—launching a new product that was far less expensive and just as effective as the popular products used on reality makeover shows at the time. Soon after, one of the world’s most respected dental research organizations published their disappointing conclusion: "Use of lights according to the manufacturer's directions did not improve lightening for any system tested." This conflicted with the results we had achieved in our own research and development process. We adjusted our protocols and tested again. The independent researchers were right. Our new teeth whitening product—and all the “laser whitening” products on the market—produced the same results regardless of whether a light was used. The light was nothing but a marketing gimmick. We had a choice.

The Gemini™ dual-wavelength diode laser can increase the efficiency of hygiene and dental procedures, boosting the health of patients and practice EDITOR’S NOTE: This article was originally published by Dental Product Shopper, October 7, 2021, viewable here. When patients hear the word “laser” spoken by their clinician, they may become understandably concerned if they have not previously encountered this technology. However, the versatile device can help provide virtually painless treatment for a wide range of indications.

By Dr. Dan Fischer