Integrity. Care. Quality. Innovation. Hard work. These are the Core Values that Ultradent proudly stands for. But of the many wonderful and virtuous ideals a person or company can strive to emulate, why were these particular values chosen? How was the decision to choose these Core Value” made in the first place? In response to this question, Dr. Dan Fischer, president and CEO of Ultradent Products Inc. replies, “If you don’t have a common language, you can’t communicate. Yes, Ultradent always had our vision of ‘Improving Oral Health, Globally’, albeit not yet formalized. I mean, I remember clear back to the beginnings of the company when I was trying to get FDA approval for Ultradent’s very first product, and my argument was always that Astringedent® improves oral health. It makes dentistry better! It provides greater longevity to the restoration and makes possible a superior fitting restoration.”
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