Heinz Seidl General Manager of Northeast Europe 13 Years at Ultradent I have so many crazy, wonderful memories from my time here at Ultradent, and one of them is my memory of how I first learned about Ultradent. It’s a wild coincidence that I’ve never forgotten. It all started in Autumn 2004. Although I didn’t work in the dental industry, I visited an old friend of mine in Cologne, Germany, who was there for a local trade show. When I walked into the trade show, my immediate perception of the whole show was dark, boring, and full of uninspired people in suits all over the place. That is…except for one booth that was completely outstanding to me. This particular booth had far more visitors than any of the others, and the people behind its counters looked open, energetic, and friendly. They all looked like they had a story to tell. However, the most obvious difference was how they were dressed. They all wore colored shirts that I later learned represented the three flavors of the precursor product to Opalescence Go® whitening, the Tréswhite disposable whitening system. The flavors were Mint, Melon, and Peach. I knew this company was different.