Your patients are seeing it all over social media, television, and beauty blogs, so no wonder they're demanding whitening treatments that use some kind of light or laser! So, how do you educate them on the reality behind tooth whitening and the effectiveness products that use lights vs. those that do not? Ultradent to the rescue! We sat down with Ultradent's technical manager over whitening, Peter Allred, to discuss how you can talk to and educate your patients about the pros, cons, and gimmicks when it comes to light/laser used in some whitening systems.

With a saturated market, competitive marketing campaigns, and the power of social media, dentists are finding it more challenging than ever to attract and retain loyal patients. Many find the prospect of launching full-fledge social media campaigns and spending their hard-earned dollars on advertising daunting. What many of these offices don't know is that the real secret to earning customer isn't in producing the best social media posts or a great billboard. It's all about customer service, and great customer service creates a great (and free!) word of mouth campaign that will bring far more customers through your door than you thought possible.