Opalescence® celebrates a very exciting anniversary in this month—25 years since Opalescence® PF, Ultradent’s premier whitening line, first burst onto the market. Of the brand’s sensational growth both nationally and internationally over the last 25 years, Dr. Fischer, president and CEO of Ultradent Products, Inc., says frankly, “It’s beyond what I could have imagined.” Peter Allred, Ultradent’s Technology Director over Formulations, came to work at Ultradent in 1991, just one year after the advent of Opalescence PF. He’s quick to attribute not only Opalescence’s growth, but the huge international whitening “craze” largely in part to Dr. Fischer. “Dr. Fischer is the originator of contemporary whitening as we know it—which has now gained worldwide acceptance. He is the person responsible for bringing it to the masses. Prior to sticky-viscous whitening products like Opalescence PF gel, yes, there was whitening, but it wasn’t convenient. It was liquid that came in horrible tray systems—and the product would run down the patient’s throat—it was just awful.”
Read More
...Read More