--- title: Growing Your Practice with AI Dental Marketing description: Using AI in dental marketing is a leap towards revolutionizing your dental practice. Join us October 3rd for a free webinar on this revolutionary new tech. image: https://blog.ultradent.com/hubfs/AI-Webinar-1.jpg --- - [Products & Ordering](https://www.ultradent.com/?__hstc=233546881.6ce3c127e0d8e0b142ccbf3742853f08.1583280684877.1583280684877.1583280684877.1&__hssc=233546881.1.1583280684877&__hsfp=1331156460) - [CE & Events](https://www.ultradent.com/events?__hstc=233546881.6ce3c127e0d8e0b142ccbf3742853f08.1583280684877.1583280684877.1583280684877.1&__hssc=233546881.1.1583280684877&__hsfp=1331156460) - [Corporate Site](https://www.ultradent.com/company?__hstc=233546881.6ce3c127e0d8e0b142ccbf3742853f08.1583280684877.1583280684877.1583280684877.1&__hssc=233546881.1.1583280684877&__hsfp=1331156460) - [Blog](https://blog.ultradent.com/blog) - ![](https://blog.ultradent.com/hubfs/Template/Blog/images/Country%20Icons/USA.png) - [![](https://blog.ultradent.com/hubfs/Template/Blog/images/Country%20Icons/Australia.png)Australia](https://www.ultradent.com.au) - [![](https://blog.ultradent.com/hubfs/Template/Blog/images/Country%20Icons/Brazil.png)Brazil](https://www.ultradent.com.br) - 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Logo](https://blog.ultradent.com/hubfs/Template/Blog/images/ultradent_corner_logo.png)](https://www.ultradent.com/?__hstc=233546881.6ce3c127e0d8e0b142ccbf3742853f08.1583280684877.1583280684877.1583280684877.1&__hssc=233546881.1.1583280684877&__hsfp=1331156460) ![](https://blog.ultradent.com/hubfs/AI-Webinar-1.jpg) # Growing Your Practice with AI Dental Marketing [Ultradent Products Inc.](https://blog.ultradent.com/author/ultradent-products-inc) | September 26, 2023 [![Share on facebook](https://blog.ultradent.com/hubfs/Template/Blog/images/facebook-color.png)](http://www.facebook.com/share.php?u=https://blog.ultradent.com/growing-your-practice-with-ai-dental-marketing&utm_medium=social&utm_source=facebook) [![Share on linkedin](https://blog.ultradent.com/hubfs/Template/Blog/images/linkedin-color.png)](http://www.linkedin.com/shareArticle?mini=true&url=https://blog.ultradent.com/growing-your-practice-with-ai-dental-marketing&utm_medium=social&utm_source=linkedin) [![Share on twitter](https://blog.ultradent.com/hubfs/Template/Blog/images/twitter-color.png)](https://twitter.com/intent/tweet?original_referer=https://blog.ultradent.com/growing-your-practice-with-ai-dental-marketing&utm_medium=social&utm_source=twitter&url=https://blog.ultradent.com/growing-your-practice-with-ai-dental-marketing&utm_medium=social&utm_source=twitter&source=tweetbutton&text=) [![Share on email](https://blog.ultradent.com/hubfs/Template/Blog/images/email-color.png)](mailto:?subject=Check%20out%20https://blog.ultradent.com/growing-your-practice-with-ai-dental-marketing&utm_medium=social&utm_source=email%20&body=Check%20out%20https://blog.ultradent.com/growing-your-practice-with-ai-dental-marketing&utm_medium=social&utm_source=email) Editor's note: This blog was written by [My Social Practice](https://mysocialpractice.com/) Chief Marketing Officer Adrian Lefler as part of a series of practice management guest posts. On October 3rd, Ultradent will be hosting Adrian along with My Social Practice President Blake Hadley for a webinar on [how AI is revolutionizing dental marketing](https://us02web.zoom.us/webinar/register/3516923714360/WN_9zq3JtHCSdaN7ecEeospAQ#/registration). Please join us to learn how dental marketing experts leverage AI tools to improve dental practice marketing efforts dramatically. ## How AI Works Artificial intelligence tools are built on predictive programming algorithms called [Large Language Models (LLMs)](https://en.wikipedia.org/wiki/Large_language_model), similar to how a human brain functions. When you feed enough information into the LLM algorithm, it can create patterns used to predict outcomes.   In 2021, [OpenAI](https://openai.com/), the creator of [ChatGPT,](https://chat.openai.com/) fed all of the information on the internet into their ChatGPT algorithm, creating a text-based large language model. If you've had the chance to use ChatGPT you've likely been amazed at its writing capabilities. Many people are intimidated by how human it sounds.   A helpful example of how AI works is the different responses you get when searching on Google for the phrase "Jack and Jill went": ![AI Dental Marketing | Jack and Jill on Google](https://blog.ultradent.com/hs-fs/hubfs/AI%20Dental%20Marketing%20%7C%20Jack%20and%20Jill%20on%20Google.png?width=734&height=664&name=AI%20Dental%20Marketing%20%7C%20Jack%20and%20Jill%20on%20Google.png) The Google search result provides a Wiki article, song lyrics, and several YouTube videos about Jack and Jill going up the hill.   Here's what I get when I put "Jack and Jill went" into ChatGPT: ![AI Dental Marketing | Jack and Jill on ChatGPT](https://blog.ultradent.com/hs-fs/hubfs/AI%20Dental%20Marketing%20%7C%20Jack%20and%20Jill%20on%20ChatGPT.png?width=2038&height=664&name=AI%20Dental%20Marketing%20%7C%20Jack%20and%20Jill%20on%20ChatGPT.png)   Google search gives you content tagged with "Jack and Jill," whereas Chatgpt predicts the following words in the phrase. ChatGPT is not a search engine; it's a prediction tool.  ## AI for Dental Marketing Catchy or interesting ideas and content creation drive great dental marketing. AI can help with both of those tasks.   I have an idea about a teeth whitening campaign for couples getting ready to wed. The idea is that they would be coloring each other's lives in marriage, but they don't want yellow teeth. I was stuck on headlines and copywriting, so I asked ChatGPT to help me out. Here's what I got: ![AI Dental Marketing | Coloring each others lives headlines](https://blog.ultradent.com/hs-fs/hubfs/AI%20Dental%20Marketing%20%7C%20Coloring%20each%20others%20lives%20headlines.png?width=683&height=664&name=AI%20Dental%20Marketing%20%7C%20Coloring%20each%20others%20lives%20headlines.png) I liked #4 and needed some images to post on social media. I jumped into [MidJourney](https://www.midjourney.com/), an AI graphics software, and asked it to make me several images of couples covered in paint on their wedding day. Here are three of the images: ![AI Dental Marketing | Colorful wedding photos](https://blog.ultradent.com/hs-fs/hubfs/AI%20Dental%20Marketing%20%7C%20Colorful%20wedding%20photos.png?width=1976&height=664&name=AI%20Dental%20Marketing%20%7C%20Colorful%20wedding%20photos.png)   I now have a headline and three images; all I need are some captions for the social media posts. I jumped back into ChatGPT and asked it to create social media captions. Here is what I got: ![AI Dental Marketing | Captions for social media post](https://blog.ultradent.com/hs-fs/hubfs/AI%20Dental%20Marketing%20%7C%20Captions%20for%20social%20media%20post.png?width=512&height=664&name=AI%20Dental%20Marketing%20%7C%20Captions%20for%20social%20media%20post.png) That process took me only a few minutes, which would not have been possible without the help of artificial intelligence. AI can be extremely helpful in flushing out ideas. ## Great AI Marketing Tools Tools are coming online almost daily, so it's essential to keep your eye out. But here are a few that I would recommend: 1. [ChatGPT](https://chat.openai.com/) for copywriting 2. [Grammarly](https://www.grammarly.com/) for copywriting 3. [Midjourney](https://www.midjourney.com/) for images 4. [Jasper](https://www.jasper.ai/) for copywriting 5. [Stable Diffusion](https://stablediffusionweb.com/) for video and graphics 6. [Leonardo](https://leonardo.ai/) for graphics ## What Not to Do in AI Dental Marketing AI is not the end-all-be-all and should be used as a tool, not as the solution, especially with copywriting. If you copy and paste AI copywriting, you're risking the search engines recognizing the copy as AI and your site being devalued in search.   You also risk publishing non-factual information. Because AI is a predictive content model and does not fact-check, it can create hallucinations. A hallucination is when AI comes up with a predictable, but not factual, result. Please [read about the attorney who used ChatGPT to write his motion](https://www.nytimes.com/2023/06/08/nyregion/lawyer-chatgpt-sanctions.html) and got caught.   The best practice for using AI in your dental marketing is to use it to help flush out your creative marketing ideas, rather than doing your marketing for you. ## Conclusion Venturing into the world of AI dental marketing is a leap towards revolutionizing your dental practice. The potential of AI in fostering creativity and efficiency in marketing is tremendous. From crafting catchy headlines to generating captivating visual content, AI tools like ChatGPT, MidJourney, and others are reshaping the landscape of [dental marketing](https://mysocialpractice.com/dental-marketing/).   My Social Practice is a [dental marketing company](https://mysocialpractice.com/) based in Salt Lake City, Utah.   ## About the Author ![AdrianLefler_700_1-2 copy](https://blog.ultradent.com/hs-fs/hubfs/AdrianLefler_700_1-2%20copy.jpg?width=333&height=333&name=AdrianLefler_700_1-2%20copy.jpg) Adrian Lefler is a [dental marketing expert](https://mysocialpractice.com/dental-marketing-expert/) and the CMO of [My Social Practice](https://mysocialpractice.com/). He lives in Draper, Utah, with his 4 super snarky kids, professional spouse chef, one awesome dog, and one dumb dog. *\*OpenAI/ChatGPT, Midjourney, Grammarly, Jasper, Stable Diffusion, and Leonardo are trademarks of third parties. Ultradent is not affiliated with, endorsed or sponsored by the owners of these trademarks.*   ![Ultradent Products Inc.](https://blog.ultradent.com/hubfs/Template/Blog/images/Ultradent-author-image.jpg) ### [Ultradent Products Inc.](https://blog.ultradent.com/author/ultradent-products-inc) ![](https://blog.ultradent.com/hubfs/Template/Blog/images/Icon_Mail.png) ### Ultradent Blog Sign Up to Receive Blog Updates ## Comments ### Recent Posts ![](https://blog.ultradent.com/hubfs/Template/Blog/images/Icon_Mail.png) ### Ultradent Blog Sign Up to Receive Blog Updates ### Categories - [40 Year Anniversary (8)](https://blog.ultradent.com/tag/40-year-anniversary) - [5 Questions with Dr. Fischer (8)](https://blog.ultradent.com/tag/5-questions-with-dr-fischer) - [Ask Dr. Fischer (5)](https://blog.ultradent.com/tag/ask-dr-fischer) - [Dental Industry Issues (44)](https://blog.ultradent.com/tag/dental-industry-issues) - [Employee Spotlight (9)](https://blog.ultradent.com/tag/employee-spotlight) - [featured (10)](https://blog.ultradent.com/tag/featured) - 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