Teeth whitening continues to be one of the most popular and highly requested cosmetic treatments. Patients are constantly seeking ways to enhance their smiles and whitening can be a simple, cost-effective solution—and coordination among the entire office team will help patients achieve optimal results.

The upcoming (October 24) free, live CE course—Implementing a Successful Whitening Protocol: A Comprehensive Approach for Your Practice—provides actionable strategies for creating a whitening program that enhances patient outcomes and practice success. The course is hosted by Shannon Pace Brinker, CDA.

Slide from course, courtesy of Shannon Pace Brinker, CDA. 

What You Will Learn

Whether it’s a standalone cosmetic enhancement or part of a broader restorative treatment, whitening has a place in many treatment protocols. During this CE course, participants will explore the finer details of creating a whitening program that can be seamlessly integrated into various treatment plans, including esthetic, restorative, and orthodontic.

Selecting a Program Leader: A critical aspect of any successful whitening program is leadership. This course will outline how to designate a team member to lead your whitening efforts, ensuring consistency in tracking patient results, managing follow-ups, and maintaining high-quality care.

Slide from course, courtesy of Shannon Pace Brinker, CDA. 

Treatment Options: Understanding the pros and cons of in-office treatments compared to take-home kits is essential for customizing whitening solutions based on each patient’s needs. The course will cover everything from duration and costs to expected results, helping you differentiate services to patients and guide them toward the option that best fits their lifestyle. Whitening success depends not only on the treatment itself but also on patient compliance. Identifying preferences of individual patients leads to higher compliance and this course covers talk tracks that can help you discuss a patient’s habits to determine which whitening option will yield the best results.

Slide from course, courtesy of Shannon Pace Brinker, CDA. 

Marketing Your Whitening Program: An often-overlooked aspect of implementing a whitening program is how to effectively market available treatments. This course will provide insights into creating a comprehensive whitening menu, offering subscription services for maintenance, and promoting touch-up sessions. From offering whitening as a regular part of hygiene visits to leveraging seasonal promotions, participants will leave with actionable marketing strategies to increase whitening case acceptance.

Teeth whitening isn’t just the responsibility of the dentist—it’s a team effort. From the front office to the clinical staff, successful whitening outcomes hinge on effective patient communication, education, and consistency in care. By fostering a culture of teamwork, your patients will feel informed and comfortable, which is critical to the success of any whitening protocol.

Register today to join this free, live continuing education course to elevate your practice’s whitening protocol.

Sign up for the October 24, 11:00 a.m. EDT session here.

Sign up for the October 23, 6:00 p.m. EDT session here.

About Course Presenter, Shannon Pace Brinker, CDA

Shannon Pace Brinker, CDA, is a national and international speaker, published author and practicing dental assistant for over 30 years. She has published over 200 articles in regard to clinical application and taught thousands of dental assistants across the U.S. and Canada. She has her own publication for dental assistants “From Our Side Of The Chair”®. She has started one of the first online platforms designated for dental assistants called the Academy of Chairside Assisting®. Shannon and her team of dental assistant trainers have taught over 60,000 dental assistants over the last six years on clinical application for the dental assistant. Shannon has taught at the Nash Institute, Dawson Academy, and Spear Education, instructing through both lectures and hands-on programs. Shannon has a column in Dental Product Report for team evaluation of dental products and materials. Shannon has an impressive list of awards and accolades. A few are noted below:

• An active member of the American Academy of Cosmetic Dentistry and was the first auxiliary to sit on the AACD Board of Directors.
• Awarded the (Evy) Rising Star Award from the American Academy of Cosmetic Dentistry.
• Recognized as Dentistry Today’s Top 100 Clinicians.
• Dental Product Report’s 25 Most Influential Women in Dentistry.
• Presented the Lucy Hobbs Award.
• Awarded the Sunstar Butler Award.
• Dr. Bicuspid’s Dental Assistant Educator of the Year.
• Align Technology’s Education Leadership Award.