How often does this happen in your clinic? A patient sees a flyer about teeth whitening and asks how to get started. However, at their next appointment, it seems like they haven’t been keeping up with their treatment plan. Even the most enthusiastic teeth whitening patients might encounter problems that keep them from achieving a brighter smile.
As a dental professional, you can significantly improve compliance and overall outcomes by
Patients will see the brightest teeth whitening results when they consistently follow the treatment instructions.
Explain that improper use of whitening trays* or skipping steps can lead to unsatisfactory results. After spending their time and money on teeth whitening, your patients will likely comply with treatment recommendations, because they want the best results.
“One of the most powerful motivations a patient can have for following through with their teeth whitening protocol is defining an end goal such as a significant life event, whether that’s graduation, a wedding, or starting a new job,” says Ultradent Key Opinion Leader Shannon Pace Brinker, CDA. “When the patient knows you’ve designed their protocol around helping them look and feel their best for an important upcoming event, they’re more likely to commit to a treatment plan and follow through.”
Reassure patients that it is normal to experience setbacks or side effects like temporary gum irritation or sensitivity.
Regular follow-ups allow you to monitor progress and adjust treatment as needed. During these appointments, you can also address concerns and celebrate improvements.
“Take a shade measurement at every check-up and show the patient where their teeth sit on the scale. If you notice a change in color since their last appointment, you can use the shade measurement to point this out,” says Pace Brinker.
This approach also helps patients get back on track. Pace Brinker suggests saying something like, “According to your records, your tooth shade has darkened slightly or stayed the same since your last appointment. Is this something you’re concerned about?”
Showing a reluctant patient before-and-after photos of others who completed whitening treatments can encourage them to also finish their treatment. Visual evidence of potential outcomes helps patients remain committed to their regimen, knowing consistent effort leads to visible results.
“Building a library of before-and-after whitening photos of patients who belong to your practice can really demonstrate the value of whitening to your patients,” says Pace Brinker.
One of the main reasons patients abandon whitening treatments is tooth sensitivity. If a patient experiences sensitivity, suggest a lower concentration of peroxide and provide strategies for relief, like Opalescence™ Whitening Toothpaste Sensitivity Relief and UltraEZ™ desensitizing gel. When patients know sensitivity is manageable, they’re more likely to continue treatment.
By implementing these strategies, dental professionals can keep patients motivated, ensuring successful outcomes while building trust and satisfaction.
Helping patients achieve a brighter smile goes far beyond providing whitening products; it requires clear communication, realistic expectations, and ongoing encouragement. By guiding patients throughout their whitening treatments, you can significantly improve compliance and overall outcomes. Plus, when patients feel informed, supported, and confident in their treatment plan, they’re more likely to stay committed.
These strategies support patients in reaching their whitening goals while strengthening the trust and rapport they have with their dental care team.
*See Instructions for Use for complete instructions, warnings, and precautions.